Privacy policy
Last updated: 20 August 2026
This policy explains how we collect and use personal data when you contact us, book a consultation, place an order for tailoring, alterations or repairs, or browse this website. We work entirely online, so it covers this site, our correspondence by email and telephone, the video calls on which we consult and measure, and the garments you post to us. It is written to meet the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
This website and the tailoring service behind it are operated by , trading as , a company registered in England and Wales under company number , with its registered office at .
We are the data controller for the personal data described in this policy. If you have any question about how we handle your data, write to us at or telephone .
2. Personal data we collect
We only collect what we need in order to speak with you, quote for work and make or alter a garment correctly.
- Identity and contact details: your name, email address, telephone number and a postal address. Because every order travels by post, we always need one.
- Body measurements and sizing data: the measurements you take at home while we guide you on a video call, together with notes on posture, fit preferences and pattern adjustments. See section 3.
- Order and enquiry data: the garments commissioned, cloth and trimmings chosen, fitting dates, quotations, invoices, dispatch and delivery dates and the history of your correspondence with us.
- Photographs and short videos: the images you send us of a garment, or of yourself wearing it. With nobody in the room, these are how fittings are done. See section 3.
- Video consultations: the call itself, held on a third-party video platform. We do not record calls; we keep only the written notes we make during them.
- Payment information: the amount, date and status of a payment, and a reference from our payment provider. We do not receive or store your full card number.
- Marketing preferences: whether you have consented to receive emails from us, and whether you have since unsubscribed.
- Technical data: limited information generated when you visit this site, such as your IP address, browser type, pages viewed and referring page, collected through our hosting and analytics arrangements.
We do not ask you for special category data. Please do not send us health information or other sensitive details unless we have specifically agreed that it is relevant to a commission, for example an adjustment made for a medical reason.
3. Measurements and fitting photographs
Measurements
Body measurements are personal data. We record them solely to cut, make, alter or repair the garments you have asked us for, and to make later work fit correctly without measuring you again. Measurements are kept with your order record, are visible only to the people in our workroom who need them, and are never sold, shared for marketing, or used to build any profile of you.
Photographs
Because we never see you in person, fitting photographs and short videos are part of the work itself: they are how we judge balance, length and shoulder. You take them, you decide what is in frame, and we use them only to correct the garment. They sit with your order record, are seen only by the people making the piece, and are deleted twelve months after the order is completed unless you have separately agreed to portfolio use.
Using such a photograph in our portfolio, on this website or on social media is a separate matter, and we will ask for your explicit consent before we do so. That consent is optional: declining it has no effect at all on the work we do for you or on its price. You may withdraw it at any time by writing to us, and we will remove the image from our own channels and portfolio going forward. Where an image has already been published on a third-party platform or reshared by others, we cannot always guarantee its removal from those copies, but we will stop using it ourselves and ask the platform to remove it where we can.
4. Purposes and lawful bases
We must have a lawful basis for each use of your data under the UK GDPR. Ours are as follows.
- Contract
- Answering an enquiry, preparing a quotation, holding the video consultation, guiding and using your measurements, posting swatches, ordering cloth, reviewing your fitting photographs, making the garment, posting and couriering it to you, taking payment and handling aftercare or complaints.
- Consent
- Sending marketing emails, using photographs of you or of your garment in our portfolio and on social media, and setting any non-essential cookies.
- Legitimate interests
- Keeping records of past commissions so that repeat work fits, securing our premises and website, preventing fraud, understanding in general terms how the site is used, and establishing or defending legal claims. We balance these interests against your rights and you may object at any time.
- Legal obligation
- Keeping accounting and tax records, and responding to lawful requests from a regulator, a court or a public authority.
5. Payments
Payments are handled by a third-party payment provider. Your card details are entered into that provider's systems and are processed by them as a separate controller under their own privacy terms. We never see, receive or store your full card number, expiry date or security code. What we retain is a record of the amount, the date, the status and a transaction reference, which we need in order to reconcile your order and meet our accounting obligations.
6. Marketing and consent
We only send marketing emails — occasional notes about new cloth, seasonal lead times or workroom news — if you have asked to receive them. Every message contains a one-click unsubscribe link, and you can also ask us to stop simply by replying or writing to us. We act on unsubscribe requests promptly and keep a minimal record that you have opted out, so that we do not add you back by mistake.
Messages about an order you have placed — fitting reminders, quotations, dispatch and tracking notices — are service messages, not marketing, and are sent for as long as your commission is in progress.
7. Sharing with third parties
We do not sell personal data and we do not share it for anyone else's marketing. We share it only with the categories of recipient below, and only to the extent they need it:
- Payment provider — to take payment securely and to process refunds and chargebacks.
- Delivery and courier services — every order travels both ways by post, so they receive your name, address and telephone number in order to collect and deliver.
- Video call platform — the service we use to hold consultations and guide your measurements. Calls are not recorded.
- Hosting and IT support — the providers who host this website and our business systems, and technicians who maintain them.
- Email marketing service — the platform used to send our newsletter, where you have subscribed.
- Website analytics — services that give us aggregated information about how the site is used.
- Professional advisers and authorities — our accountants, insurers or legal advisers, and regulators or courts where we are required by law to disclose.
Where these parties act as our processors, they are bound by a written contract to act only on our instructions and to keep the data secure.
8. International transfers
We prefer suppliers who store data in the United Kingdom or the European Economic Area. Some of our providers, particularly hosting, email and analytics services, may process data outside the UK. Where that happens we make sure the transfer is covered by an appropriate safeguard recognised under UK law — an adequacy decision by the UK government, the International Data Transfer Agreement, or the UK Addendum to the European Commission's standard contractual clauses, with additional measures where they are needed. You may ask us for details of the safeguard relied on for a particular transfer.
9. How long we keep data
We keep personal data only as long as we have a reason to.
- Enquiries that do not become orders: up to 12 months from our last contact.
- Order records, including measurements and pattern notes: up to 6 years after your last commission, so that repeat and aftercare work fits and so that we can deal with any dispute. You may ask us to delete your measurements sooner.
- Invoices and accounting records: 6 years from the end of the relevant financial year, as required by tax law.
- Fitting photographs and videos: deleted 12 months after the order is completed.
- Photographs used in our portfolio with consent: until you withdraw consent, or until we stop using the image.
- Marketing consents and unsubscribes: for as long as you are subscribed, plus a minimal suppression record afterwards.
- Website technical logs: normally no longer than 12 months.
When a retention period ends we delete the data or anonymise it so that it can no longer be linked to you.
10. Security
We take appropriate technical and organisational measures to protect your data: access limited to the people who need it, individual accounts and strong passwords on our systems, encryption in transit on this website, reputable providers for hosting and payment, backups, and paper patterns and notes kept locked in our workroom. No system can be guaranteed completely secure, but if a breach occurs that is likely to result in a risk to your rights, we will notify the Information Commissioner's Office and, where required, you.
11. Cookies and this website
This site is a simple set of static pages. It does not use browser storage to track you between visits and does not set advertising cookies. Our hosting provider may record standard server logs, including IP addresses, for security and reliability. If we later add analytics or embedded content that sets non-essential cookies, we will ask for your consent first and update this policy. You can in any case block or delete cookies in your browser settings; essential functions of this site will continue to work.
12. Your rights
Under UK data protection law you have the following rights, free of charge in almost all cases:
- Access — to be told whether we hold data about you and to receive a copy of it.
- Rectification — to have inaccurate data corrected and incomplete data completed, including out-of-date measurements.
- Erasure — to ask us to delete your data where we no longer need it, subject to records we must keep by law.
- Restriction — to ask us to pause our use of your data while an issue is investigated.
- Portability — to receive the data you gave us in a structured, commonly used, machine-readable format, or to have it sent to another controller.
- Objection — to object to processing based on our legitimate interests, and to object at any time to direct marketing.
- Withdrawal of consent — to withdraw any consent you have given, at any time.
- Automated decisions — we do not make decisions about you by automated means and we do not profile you.
To exercise a right, write to . We will respond within one month, and will tell you if we need longer because the request is complex. We may ask for information to confirm your identity before we release data.
13. Withdrawing consent
Where we rely on your consent — for marketing emails, for the use of photographs, or for non-essential cookies — you can withdraw it at any time by using the unsubscribe link in any email, by changing your browser settings, or by writing to us. Withdrawing consent is straightforward and has no effect on work we are doing for you. It does not make our earlier use of the data unlawful, but we will stop the relevant processing once you tell us.
14. Complaints
If you are unhappy with how we have handled your personal data, please tell us first at so that we can put it right. You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority for data protection, at ico.org.uk, by their helpline on 0303 123 1113, or by post to Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
15. Age restriction
Our services are intended for adults. This website is not directed at children and we do not knowingly collect data from anyone under 18 without the involvement of a parent or guardian. Where we make a garment for a young person, we deal with their parent or guardian, who provides the contact details, takes the measurements and gives any consents. If you believe a child has given us personal data directly, write to us and we will delete it.
16. Changes to this policy
We may update this policy when our services, suppliers or legal obligations change. The current version is always on this page, and the date at the top shows when it was last revised. If a change materially affects how we use your data, we will tell you directly where we can, for example by email to subscribers and clients with an open commission.
17. Contact us
For any request or question about this policy, or about the data we hold on you:
- Controller
- , company number
- Registered office